LIV Golf’s next two targets from PGA Tour are obvious as Greg Norman eyes further signings

LIV Golf, the breakaway league funded by the Saudi Arabian Public Investment Fund (PIF), is poised to continue its aggressive recruitment strategy as the golf world gears up for the off-season. Known for its lavish spending and high-profile signings, LIV Golf has already made headlines with the acquisition of stars such as Jon Rahm and Tyrrell Hatton. As the tension between LIV Golf and the PGA Tour remains unabated, the Saudi-backed league is eyeing further prominent names to bolster its roster for the upcoming 2025 season.

 

LIV Golf’s CEO, Greg Norman, has recently reaffirmed the league’s commitment to expanding its roster, signaling that they are far from retreating from the high-stakes bidding war for top talent. Norman’s clear intent to continue recruiting has led to widespread speculation about which players might be next on LIV Golf’s radar. Two names, in particular, stand out: Hideki Matsuyama and Viktor Hovland.

 

Hideki Matsuyama, a distinguished Japanese golfer and former Masters champion, has long been a target for LIV Golf. Despite his limited promotion within the United States by the PGA Tour, Matsuyama remains a massive draw in Asia, where his popularity and marketability are significant. Sources suggest that LIV Golf is preparing a potentially record-breaking offer to lure Matsuyama away from the PGA Tour, a deal that could surpass the $600 million contract recently awarded to Jon Rahm. Norman himself has been forthright about his desire to recruit Matsuyama, stating openly, “We’ve been trying to get Hideki Matsuyama. When Hideki won in LA, the first thing I did was congratulate him and express my pride in his achievements.”

 

Norman’s candid approach underscores LIV Golf’s determination to secure Matsuyama, whose presence would not only enhance the league’s competitive edge but also significantly boost its visibility in Asian markets. Matsuyama’s decision to join LIV Golf could represent a major shift in the golf landscape, reflecting the league’s growing influence and the financial allure it offers to elite players.

 

In addition to Matsuyama, Viktor Hovland is another high-profile target for LIV Golf. Hovland, a former world No. 1 and one of golf’s emerging stars, has had a challenging 2024 season, grappling with issues related to his swing coach. Despite his recent struggles, Hovland remains a top-tier golfer with considerable potential. He has openly discussed his willingness to consider offers from LIV Golf, having directed his agent to explore discussions with the league.

 

Hovland’s potential move to LIV Golf would be a significant coup for the league, particularly given the difficulties he has faced this year. If negotiations are ongoing, LIV Golf might have a strategic advantage in securing his signature, especially if they can present a compelling offer that aligns with Hovland’s aspirations and current circumstances.

 

As the PGA Tour and LIV Golf approach what seems to be a preliminary agreement, the future of professional golf is on the cusp of transformation. The ongoing rivalry between the two entities has been marked by high-profile signings and competitive matchups, reflecting the intense stakes involved. The recent victories of Bryson DeChambeau at the US Open and Jon Rahm within the LIV series highlight the league’s competitive viability and its appeal to top-tier players.

 

Looking ahead, the potential for a merger between the PGA Tour and LIV Golf could herald a new era for the sport. Such a development would likely unify the professional golf landscape, resolving the current discord and creating a more cohesive structure for the game. As negotiations progress and new signings emerge, the trajectory of professional golf remains dynamic and full of possibilities.

 

In summary, LIV Golf’s aggressive pursuit of stars like Hideki Matsuyama and Viktor Hovland underscores its commitment to reshaping the golf world. With significant financial incentives and a growing roster of elite players, LIV Golf continues to challenge the PGA Tour’s dominance, setting the stage for a potentially transformative shift in the sport. The coming months will be pivotal in determining how the future of golf unfolds, with potential mergers and high-profile signings shaping the next chapter of the game.