Tiger Woods Reveals Major Change Planned for Sun Day Red Brand if He Secures 16th Major Title
Tiger Woods Reveals Major Change Planned for Sun Day Red Brand if He Secures 16th Major Title
In an exclusive revelation to GolfMagic, it has been confirmed that Tiger Woods, the legendary 15-time major champion, has ambitious plans for his clothing brand, Sun Day Red, should he clinch his 16th major title. Despite facing challenges in form and playing time over the past year, Woods remains intensely focused on expanding his illustrious record, and his aspirations extend to transforming the branding of Sun Day Red.
According to Cáje Moye, Senior Creative Director at Sun Day Red, a significant update is in store for the brand’s logo if Woods achieves his goal. Currently, the Sun Day Red logo features a tiger adorned with 15 stripes, each symbolizing one of Woods’ major victories. However, adding a 16th stripe to the existing logo is not the direction the brand plans to take. Instead, Moye indicated that the company is preparing for a complete rebranding.
“Our team has already deliberated extensively on how to incorporate a 16th major win into our logo,” Moye explained. “Rather than simply adding another stripe, which could complicate our trademarking process, we’ve opted to create an entirely new logo. Our legal advisors suggested that a new design would be more prudent, so we are prepared to make this transition.”
The conversation with Moye also touched upon Sun Day Red’s latest innovation—the new line of polo shirts. These polos are the result of extensive development and testing, with significant input from Woods himself. Moye highlighted Woods’ deep involvement in refining the product, underscoring his commitment to enhancing performance through quality apparel.
“Tiger is exceptionally hands-on when it comes to product development,” Moye said. “He provides invaluable feedback, and his insights are unmatched. His ethos revolves around constant improvement and innovation, and he encourages us to explore new approaches while keeping designs simple and effective. His guidance has been crucial in crafting a product that meets the highest standards.”
Woods’ role as a product tester is particularly demanding given his unique physique. Moye described the challenge of tailoring apparel to Woods’ athletic build, which combines broad shoulders and muscularity with a tapered waist. “Tiger’s physique is akin to that of an NFL player, which poses specific fitting challenges. His requirements are so distinct that creating apparel for him involves custom adjustments. We ensure that while he wears the same Sun Day Red shirts available to the public, they are tailored to his specifications.”
Despite these challenges, the goal is to offer polos that deliver top-tier performance. The new line features 14 distinct classic-fit polos, each designed with unique elements that reflect the high standards of Sun Day Red. These polos will carry the updated logo and be constructed to the precise specifications Woods demands.
The Sun Day Red polo shirt collection, embodying the brand’s commitment to excellence and Woods’ personal touch, is now available for purchase on the Sun Day Red website. This new range, alongside other apparel and accessories, reflects Woods’ vision of merging competitive advantage with style and functionality.
In summary, if Tiger Woods secures his 16th major title, Sun Day Red is poised to undergo a significant rebranding, moving away from merely adding a stripe to the logo to introducing an entirely new design. This change underscores Woods’ relentless pursuit of excellence, both on and off the golf course, and his brand’s dedication to innovation in high-performance apparel.
