DP World Tour reveals latest big partnership ahead of Genesis Scottish Open
J.Lindeberg Partners with DP World Tour: A Game-Changing Move for Golf Fashion
The DP World Tour’s New Game-Changer: J.Lindeberg Unveiled as Official Clothing Partner
In an announcement that’s set to revolutionize the golfing world, the DP World Tour has unveiled a prestigious new partnership with the fashion-forward brand, J.Lindeberg. This exclusive, multi-year collaboration not only marks a significant expansion for J.Lindeberg but also promises to elevate the on- and off-course experience for fans, staff, and players alike.
A Fashion Powerhouse Meets Golf’s Elite Tour
Founded in 1996, the Swedish brand J.Lindeberg has long been a trendsetter, bridging the gap between sport and fashion. Known for its sophisticated yet contemporary designs, the brand seamlessly combines high performance with comfort, catering to the modern active lifestyle. Now, as the Official Clothing Supplier of the DP World Tour, J.Lindeberg is poised to make an even bigger impact on the sport.
The DP World Tour, a global tour that boasts 44 tournaments across 24 countries, attracts the world’s top golf talent. This partnership will see J.Lindeberg not only outfitting the tour’s personnel but also showcasing their innovative styles to the golfing community at large. DP World Tour players and J.Lindeberg ambassadors like Viktor Hovland and Matt Wallace will be at the forefront of this exciting collaboration.
Iconic Events to Showcase Cutting-Edge Fashion
The partnership will shine brightly at two of the Tour’s most iconic Rolex Series events in 2024 – the Genesis Scottish Open at The Renaissance Club in North Berwick (10-14 July) and the BMW PGA Championship at Wentworth Club in Virginia Water (17-22 September). These events will serve as prime platforms for J.Lindeberg to debut their latest collections and designs, characterized by unique functionality and forward-thinking style.
A Commitment to Excellence and Innovation
Hans-Christian Meyer, CEO of J.Lindeberg, expressed immense pride in partnering with the DP World Tour. “We are incredibly proud to partner with the DP World Tour, a prestigious organization that exemplifies excellence and innovation in golf – qualities that J.Lindeberg stands for and always wants to champion,” he said. Meyer is particularly excited about outfitting the Tour’s dedicated staff, ensuring they not only look great but also embody the professionalism of the Tour.
Guy Kinnings, Chief Executive Officer of the DP World Tour, echoed Meyer’s sentiments. “Golf has never been more fashionable, and this extends to the premium lifestyle brands that are flocking to the sport. J.Lindeberg has been leading this trend for decades, with ranges that perfectly bridge sport and fashion. We’re excited to have a brand of their calibre come on board as our Official Clothing Supplier.”
Beyond the Course: Expanding the Reach
The collaboration goes beyond just the personnel; it extends to fans and the golfing community who will have the opportunity to purchase tournament-branded J.Lindeberg ranges at select events and online. This move signifies a deeper engagement with the sport’s enthusiasts, offering them a chance to own a piece of this high-fashion, high-performance brand.
As the DP World Tour and J.Lindeberg join forces, the world of golf is set to witness an exciting blend of style and sport, heralding a new era where fashion meets function on the greens. This partnership promises not just to elevate the aesthetics of the Tour but to inspire a fashionable transformation in golf worldwide. Stay tuned as J.Lindeberg and the DP World Tour set new benchmarks in the sport.
